Shifting Focus Towards Point-To-PointĪt first glance, Emirates’ successful business and operating model has changed due to COVID-19. If the airline wanted to remain competitive in the next 15 years, the entire operating model had to be reshuffled by shifting more towards point-to-point traffic, rather than rely on the competition-intense transfer traffic and increasingly complex post COVID-19 network. In other words, Emirates cannot rely on that previously successful operating model over the past 15 years anymore. Emirates will and have to look at expanding its point-to-point services. As the Dubai-based carrier Emirates is reportedly deciding to substitute more of its Boeing 777X orders in favour of the Boeing 787, does this signal the start of Emirates veering away from its successful operating model of the past 15 years?īased on the recent developments linked to COVID-19, the extremely high dependency on transfer traffic is a great danger for each of the successful Gulf airlines.

Boeing 777x qantas